Issue 5
August 2009
In This Issue

- Welcome
- Top Tips
- What's New?

- illumin8
- ScienceDirect
- Scopus
- EngineeringVillage
- EMBASE.com
- PharmaPendium
- Reaxys

- Did you know...

- Corporate Account Development Managers (ADMs) and Helpdesk Info

Online Training Courses!

In addition to the customized training which is always available to you through your ADM, you and your end-users can also sign up for regularly scheduled online product training.

Click here to register for an open online course on one of the following products:

Engineering Village
PharmaPendium
Embase.com
Scopus
ScienceDirect
Reaxys

Welcome!

Thank you for reading the 5th issue of the ADM (Account Development Manager) Corporate Connection Newsletter!

In this issue, the "Top Tips" section focuses on indexing and whether or not indexed databases are worth the investment. The "Did you know..." section covers some very big developments on the ScienceDirect platform, including improvements to the Cost Code feature and ScienceDirect's new partnership with NextBio. In the "What's New?" section, you'll find details about recent product releases as well as some helpful search tips to get the most from each of our products. As always, please check out the links to our open online sessions for our products - feel free to send links to the open sessions directly to end-users.

Contact details for Account Development Managers and product Helpdesk support is on the last page of this newsletter.

Click here to view previous issues.

Top Tips

Does indexing really matter?
In the article, "The Weaknesses of Full-Text Searching", by Jeffrey Beal (The Journal of Academic Librarianship, volume 34 issue 5 September 2008, pg 438-444), Mr. Beal makes the case that full-text searching relies too heavily on end-users selecting appropriate keywords. Full-text searching, according to Mr. Beal, "...fails to retrieve synonyms, and [it] also retrieves unwanted homonyms."

As I researched this issue's hot topic, the value of indexing became even clearer to me: when I searched Google for the value of indexing, Google was unsure whether I meant the indexing of information, the stock market index, or indexed annuities. Of the 5.8+ million records retrieved by Google, how many were "false drops"; or hits that matched my terms but were irrelevant? And as you know, there is no way to "refine" your Google search result set: how exactly can one navigate 5.8+ million records? Research shows that the average person doesn't make it past the 5th page of Google results.

Numerous independent studies show that increasing the "findability" of information - through indexing and refinement options - can save your organization time and money, as well as help your end-users be more innovative and productive. There are a number of different products which can assist in this area. Some are subject specific with a subject specific thesaurus (such as EngineeringVillage or EMBASE.com); some allow you the ability to refine results across literature, web and patent information in one place (such as Scopus). Most companies which provide these types of research tools allow you to trial the products, giving you and your end-users the opportunity to truly assess the value.

"The only thing more expensive than education is ignorance." Benjamin Franklin

 

What's New?

Elsevier is committed to continuously improving our products and services. Here is the latest information on all of our products and a top search tip to help you and your end-users make the most of these valuable resources! If you'd like to set up a training or demonstration to see a product mentioned below, please contact your ADM. Or, to learn more about any of these products or to request a trial, please visit
www.elsevierforindustry.com


illumin8 is a NEW productivity tool enabling your innovation professionals to rapidly find answers to their R&D challenges.. With countless hours spent on research according to recent studies, illumin8 has the potential to save your organization valuable time and provide end-users with ideas, inspiration and solutions to problems. Innovate with illumin8!

UPCOMING: The next version of i8 (coming this fall) will allow you to share and save results within the illumin8 interface itself, making illumin8 an even more valuable tool for collaboration.

Top Tip: Use the search parameters feature (magnifying glass next to the search bar) to exclude certain terms from your results or to specifically search a particular content type.

Illumin8 info site: http://www.illumin8.com


In addition to the 2,500 peer-reviewed journals online, ScienceDirect now hosts over 10,500 prestigious Elsevier books. Electronic books can be a huge asset to your full-text resources.

NEW: The Encyclopedia of Microbiology and the Comprehensive Chemometrics have recently been launched on ScienceDirect.

Top Tip: The Top 25 feature on ScienceDirect allows you to view the top read (downloaded) Elsevier articles at a glance.

SD info site: http://www.info.sciencedirect.com/


Scopus, , the world's largest abstract and citation database, now covers 18000+ literature source titles, 433+ million science specific web items, and 5 different patent offices. The most recent changes to Scopus include:

  • Inclusion of over 3.5 million conference records

Top Tip: The Web and Patent tabs add a great deal of value to your experience with Scopus. You may find additional terms which may expand your search strategy, thesis sites and scientist homepages for potential collaboration, and the newest patents within a particular technology. The Web and Patent tabs can be managed, refined and exported just like the literature (Scopus) tab.

Scopus info site: http://www.info.scopus.com/


The award-winning Engineering Village platform contains many useful features to refine, analyze, "tag", manage, and track research - bringing you the most relevant results as quickly as possible.

UPCOMING! Coming this fall, the Referex eBook collection will include 200 new titles.

Top Tip: Check out the redesigned EngineeringVillage site.


EMBASE.com
is a unique platform, bringing you more than 18 million validated biomedical and pharmacological records from the EMBASE and MEDLINE databases.

NEW! Embase.com's recent release has introduced significant improvements to both content and search options. Enhancements include:

  • Ability to export into RefWorks
  • Auto-complete feature linked to the Emtree indexing
  • Preview of Abstract and Index terms
  • Addition of MEDLINE years 1950-1965
  • Tagging EMBASE and MEDLINE unique records
  • The proximity operators NEAR and NEXT can be used with parentheses, truncation and field limits
  • Advanced Search now includes a Field Limit option, replacing the Field Search Form
  • Clinical Trial Numbers now listed in the additional information section of the Record View
  • Image Based Linking is now available
  • The Records Page highlights terms retrieved from explosion searches (in green) in the index term field

Top Tip: Think PubMed is enough? You're missing about 2000 international biomedical journals which are not indexed in PubMed but are indexed in Embase.com.

Embase.com info site: http://www.info.embase.com/


PharmaPendium
is the essential drug safety resource, providing you the ability to search the full-text of FDA approval packages.

PharmaPendium backfiles now available. Own the complete library of all FDA Approval documents all indexed and made searchable for the first time in history. Efficacy, Safety and Drug Delivery data dating back 50 years, available for the first time in a format designed for new discoveries.

Top Tip: The FDA Classic Collection to PharmaPendium gives companies the advantage of being able to gain a unique perspective into the past by benefitting from information not been available for close to 50 years!

PharmaPendium info site: www.info.pharmapendium.com


Reaxys
is a brand-new workflow tool for chemists, brought to you by the team behind the CrossFire databases, designed to support the optimization of synthetic processes.

UPCOMING! Coming this fall:

  • Performance improvements
  • Customer administration including the ability to manage user base and links/settings
  • Customized Reaxys messaging and icons
  • More integration of Scopus citation information

Reaxys info site: http://www.info.reaxys.com/


Did you know...?

ScienceDirect improvements to the Cost Code feature
ScienceDirect has now made it easier for account administrators to charge back costs of unsubscribed publications to other departments. The inclusion of Cost Codes in ScienceDirect enables you to keep track of researchers' downloading activities. Additionally, export functionality has been added to the Admin Tool to allow you to easily transfer the data to an Excel spreadsheet for further slicing and dicing. The account administrator can choose to allow the purchaser to enter the cost code directly into a free text field, or a list of cost codes permitted to make use of the transactional download balance can be added into the Admin Tool with simple copy/paste functionality. NOTE: Adding cost codes to an account means that the cost code entered by a researcher, in the process of requesting an unsubscribed publication, will be validated against the cost code list in the Admin Tool.

If you have questions about the Admin Tool and the enhancements to the Cost Code feature, please contact your Account Development Manager or Account Manager.


ScienceDirect partners with NextBio
NextBio on ScienceDirect: Accelerating Scientific Discovery in Life Sciences, Health Sciences and Chemistry

Elsevier and ScienceDirect have partnered with NextBio to provide researchers with text-mining tools and research data from high-quality publicly available sources of information.

This enhancement on ScienceDirect provides researchers with intelligent connections extracted from ScienceDirect content (published from 1995) as well as ScienceDirect peer-reviewed literature together with publicly available research data as compiled by NextBio.

ScienceDirect researchers can now access enriched content in the fields of life sciences, health sciences and chemistry. NextBio's search engine uses extensive biomedical ontologies to make intelligent correlations between data sources. By incorporating this technology on ScienceDirect, researchers can - on one single platform - analyze ScienceDirect peer-reviewed literature together with publicly available research data from PubMed, clinical trials, experimental data correlations and news articles.

Elsevier's partnership with NextBio demonstrates our ongoing commitment to providing researchers and librarians with access to enriched content and value-added workflow tools to accelerate research.



Reaxys has recently enhanced the filtering capability.
For selected Filters, you can now choose to filter by Value, such as MW=250-400, as well as the previous method of checking boxes representing selected ranges or values of the property.

A second enhancement concerns the "More" link feature once a filter is opened. For example, if you select the Bioactivity filter then click the "More" link below the list of checkboxes, you will be presented with a new window that allows the user to enter values for the Pharmacological Effect field or Type or any other field in that section of the data structure. This provides data searching in a dynamic way, rather than using the Form-based or Advanced Search capabilities when posing the original query. This is a much more natural way to use the extensive amount of data in Reaxys in a workflow that returns to the user exactly the compounds they want with exactly the data they want.

A third enhancement is the inclusion of a "Hit Data" link at the top of the list of links displaying what data is available for a compound. This is added after a filter has been applied. Selection of this link will lead you to only the data that met your specific filter criteria. For example, filtering on the Pharmacological Effect is "antiviral" will provide the "Hit Data" link showing only the specific Bioactivity data that specified the Effect as antiviral. This might be a small subset in a vast amount of Pharmacological data for that compound, and can save considerable time and effort finding exactly the data you requested.

Find more information on this as well as other recent enhancements to Reaxys at http://info.reaxys.com/ or use the "About Reaxys" link at the bottom of the Reaxys login page.


Corporate Americas Account Development Managers (ADMs) and Helpdesk Info
East Coast ADM Support

Territory: All states east of and including MI, IN, KY, TN, and MS and Canadian provinces including Ontario and those east.

Mary Vasica
Account Development Manager
Phone: (212) 633-3739
Email: m.vasica@elsevier.com
Supports the following products: ScienceDirect, Scopus, EngineeringVillage, Embase.com, Illumin8, Scirus

Larry Debolt
Account Development Manager
Phone: (973) 630-2037
Email: l.debolt@elsevier.com
Supports the following products: Commander, the Crossfire Databases (Beilstein, Patent Chemistry and Gmelin) and Pharmapendium

Latin America

Ana Luisa Maia
Account Development Manager
Phone: +55 21 3970-9322
Email: a.maia@elsevier.com
Supports the following products: ScienceDirect, Scopus, EngineeringVillage, Embase.com, Illumin8, Scirus
West Coast ADM Support

Territory: All states west of and including WI, IL, MO, OR, and LA as well as Canadian provinces including Manitoba and those west.

Heather Devereaux
Account Development Manager
Phone: (619) 261-1845
Email: h.devereaux@elsevier.com
Supports the following products: ScienceDirect, Scopus, EngineeringVillage, Embase.com, Illumin8, Scirus

Derrick Umali
Account Development Manager
Phone: (530) 231-5522
Email: d.umali@elsevier.com
Supports the following products: Commander, the Crossfire Databases (Beilstein, Patent Chemistry and Gmelin) and Pharmapendium

Helpdesk Support

ScienceDirect: usinfo@sciencedirect.com
Scopus: usinfo@scopus.com
EngineeringVillage: eicustomersupport@elsevier.com
Embase.com: usembaseinfo@elsevier.com
PharmaPendium: usinfo@pharmapendium.com
Illumin8: info@illumin8.com